Kelly Duffort is a web marketing strategist who creates, edits and manages content. She also trains people how to use tools that allow them to publish their content on websites, blogs, Facebook Pages and Twitter. Kelly assesses clients’ current web marketing efforts, identifies their long-term objectives and educates them on the possibilities. She coaches them through custom solutions for improving their web marketing.
Kelly has produced content-driven, user-centered websites for over 10 years. Her career on the web started when she helped customize and deploy an enterprise-level content management system for a worldwide consulting firm. The system was used to ultimately build 15,000+ webpages on the company’s intranet. She worked with developers, graphic designers and business owners to build and maintain the community websites.
Kelly worked in corporate web communications roles for several years before starting her own web strategy consulting business in 2009. A summary of her professional experiences is available on her LinkedIn profile.
She is president of the NC Triangle Chapter of the International Association of Business Communicators – NC Triangle IABC (2010-2012), and a member of the Triangle Interactive Marketing Association – TIMA.
Kelly holds a bachelor of arts degree in speech communication from Wake Forest University in Winston-Salem, North Carolina. She lives in Raleigh, North Carolina with her husband, two children and the family dog, a Pug named Buster.