Looking forward to NCPRSA’s 2012 PR & Marketing Seminar

On November 15th, the North Carolina chapter of the Public Relations Society of America will host its 2012 PR & Marketing Seminar at the William and Ida Friday Center for Continuing Education in Chapel Hill, N.C. I’m honored to be one of the seminar’s speakers. My topic will be “The Shareable Content Revolution: Are You
Bringing the Outside In

Content Strategy: Bringing the Outside In

So, if content strategists will be required to use the search engine optimization thingumajig and the social media doohicky at the same time (as I mentioned in my previous blog post, “Social Media: A Tool in the Content Strategy Toolbox”), what does that mean to us? How will our responsibilities change? Here’s my guess… Content

Bing Social Search: “Discovering Hawaii” Promo

Bing’s “Summer of Doing” marketing campaign has kicked off, showing us how “It’s amazing what you can do when your friends are part of your search.” I’ve been playing around with Bing’s social search and although I get how it’s supposed to work, my searches and my Facebook friends’ areas of expertise don’t seem to