Looking forward to NCPRSA’s 2012 PR & Marketing Seminar

On November 15th, the North Carolina chapter of the Public Relations Society of America will host its 2012 PR & Marketing Seminar at the William and Ida Friday Center for Continuing Education in Chapel Hill, N.C. I’m honored to be one of the seminar’s speakers. My topic will be “The Shareable Content Revolution: Are You

Web Strategy? What’s that?

Not so long ago, a small business that wanted to “get on the web,” had a simple project list: Build a website. Today, a small business that wants to “get on the web,” probably has a checklist that looks more like this: Build a website. Answer the question: To blog or not to blog? Create