Writing for the Web | Kelly Duffort

By - kellyduffort
Posted on July 17, 2012August 28, 2012
Posted in SEO, social search, Writing for the Web

From SEO Skepticism to SEO Fascination

Back in the early days of search engine optimization (SEO), when it was picking up speed as an industry in the late 1990s, I didn’t think very highly of it. After all, I was a web content manager working on corporate intranet websites and I was writing with my target audience in mind, not search

By - kellyduffort
Posted on March 19, 2012August 28, 2012
Posted in Writing for the Web

Readability Tips from IABC NC Triangle Writing Workshop with Ann Wylie

How “readable” is your writing? Does your audience read what you write start to finish? Or, do they start and stop? According to Ann Wylie, highly-acclaimed writing expert and owner of Wylie Communications, communicators aren’t in the business of creating content. We create attention for our messages. And that is a tough job to do