Search Engine Optimization consists of many techniques that increase the chances that your website or blog will rank higher in search engine results. There are countless SEO best practices and they constantly change. SEO is not a concept that you can read up on in a single book, implement and consider it done. You have to start with the basics and stay on top of the trends.
KD Web Strategies incorporates search engine optimization best practices in all of our work.
If you are writing content for your website or blog, here are three starter SEO tips you can use. (Note: This is only the tip of the SEO iceberg, but they are ones you, as a content creator, can immediately implement.)
- Identify target keywords and use them within your content – without using them too much (“keyword stuffing”).
- Whenever you create a link, make it a descriptive stand-alone link such as “Web Strategy” instead of “click here.”
- Write clearly and concisely. Your visitors will find the webpage or blog post more useful and search engines will have an easier time finding what they need to index the page.