social media | Kelly Duffort

By - kellyduffort
Posted on August 8, 2012
Posted in Facebook, social media

Inspiring Fans to Share – Lessons from Oreo

The marketing geniuses behind Oreo’s Facebook Page inspire hundreds of fans – every day – to share Oreo-branded posts. Each time a fan shares a post, they spread the Oreo name among their Facebook friends. They do exactly what Oreo wants them to do – share their content – so that Oreo becomes top ‘o

Social Media: A Tool in the Content Strategy Toolbox

Social media. It has been a fun “project” for those of us who work in web marketing, hasn’t it? Social media has allowed us to connect with our target markets in ways most of us never imagined. It has enabled us to engage them in conversations. To share the “personality” behind our brands. And ultimately/ideally,

My Social Media Analytics Takeaways from Internet Summit 2011

A couple of weeks ago, I promised to write a few blog posts about what I learned at Internet Summit 2011. I covered Facebook Pages and search engine optimization (SEO) in my first two posts (before cutting out for a week of vacation). Social Media Analytics is the topic of my third and final #isum11