In today’s Web 2.0 World, content is the name of the game.
If you have a website, the content better be good. Otherwise, people will never find it and/or they won’t stay long. If you have a blog, it’s the content that keeps the blog alive. If you have a Facebook Page, it’s content that pushes you into your fans’ news feeds. If you’re on Twitter, it’s content that inspires people to follow you, reply to you and retweet you.
Having a content strategy means you’re not building a website just to build one or jumping into social media just because everyone else is. Instead, you’re thinking – really thinking – about what you want to say, how you should say it and carefully choosing the best channel for your message.
KD Web Strategies develops content strategy for: