Inspiring Fans to Share – Lessons from Oreo

The marketing geniuses behind Oreo’s Facebook Page inspire hundreds of fans  – every day – to share Oreo-branded posts. Each time a fan shares a post, they spread the Oreo name among their Facebook friends. They do exactly what Oreo wants them to do – share their content – so that Oreo becomes top ‘o

Facebook and The Jelly Bean Jar

Lots of buzz last week about Goldman Sachs’ estimation that Facebook is worth $50 billion. The investment firm paid $450 million for less than 1% of Facebook’s stock. $450 million. For less than 1%. Crazy, isn’t it? There’s  talk of a possible Facebook IPO in 2012. Question is…what will the company be worth then? I’m