NCPRSA Presentation Survey

NCPRSA PR & Marketing Seminar Attendees, Thank you for joining me for “The Shareable Content Revolution: Are You Ready?” I’d appreciate your feedback via this brief survey. (NEW AND IMPROVED, WORKING LINK!) If you include your name and email address, you’ll be entered into a drawing for a $10 iTunes gift cards. Names of the

Looking forward to NCPRSA’s 2012 PR & Marketing Seminar

On November 15th, the North Carolina chapter of the Public Relations Society of America will host its 2012 PR & Marketing Seminar at the William and Ida Friday Center for Continuing Education in Chapel Hill, N.C. I’m honored to be one of the seminar’s speakers. My topic will be “The Shareable Content Revolution: Are You

Image-Focused Apps for Image-Challenged Businesses on Pinterest

Do you work for an image-challenged business who is trying to decide if a Pinterest presence makes good marketing sense? Are you concerned that you don’t have enough business-related pictures to fuel a Pinterest profile? Does your marketing budget lack the funds for hiring a photographer/graphic designer/Pinterest-experienced intern? Spend 30 minutes with the three image-focused
SandcastleCompetitonPhotoByVPickeringFlickr

Pinterest for Business Part III: Pinning with Purpose

After you’ve spent some time playing in your Pinterest sandbox from Part II of “Pinterest for Business,” it’s time to pin with purpose. Via recommendations in this post, you’ll transform your Pinterest sandbox creations into an admirable, eye-catching sandcastle. Refining Your Pinboards Checklist Take these steps to ensure that your pinboards appear appealing and active.
SandboxesAtFoleySquareByNYCStreetsonFlickr

Pinterest for Business Part II: Pinning Practice

Now that you have a Pinterest account and you’ve played with repinning, it’s time to dive into pinning. What’s the difference? Repinning is what you do when you find something on Pinterest to add to one of your pinboards. When you repin, you are sharing an image or a video that someone else originally introduced
Pinterest for Business Part 1: Pinning Preparation

Pinterest for Business Part I: Pinning Preparation

Ideally, before you launch a Pinterest business account, you have months of experience with your own Pinterest personal account. You know how to pin and repin. You understand how and why Pinterest has jumped from launch in March 2010 to 20 million U.S. monthly unique visitors in April 2012. If, however, Pinterest is an enigma